Website Content

Website Content

The most important aspect of any website is the content on it. After all, the reason why people are searching online is to find something specific, whether it be the history of Ancient Greece, ways of losing weight, or to watch the new video by their favorite rock band. People search online to find something, and your website might just be what they are looking for.

Content is what the internet is all about, and it’s the most important part of your website. If you have very little or poor quality content on your website, who is that going to help? The simple answer is no one.

Website Content - On-Page SEO

And because of the way search engines work, they wouldn’t be ranking your website in top positions, simply because people who visit it are going to have a very poor user experience and not have their search query answered effectively.

Your content should be answering a question or query that are searching. It should provide them with what they are looking for, and in doing so solve their problem. If your site doesn’t have what they are looking for, then they will simply head off to another site and repeat the process until they do find what they want.

How many times have you done a search for something on Google, and had to visit a number of websites before you found exactly what you wanted?

In this section, we will be looking at the important factors relating to your website content, and how best to structure and optimize it.

Keyword Research


The most important step when creating content for your website. Learn how to discover new search terms and keywords to target

Content Length


Learn about the different forms of website content, as well as the various factors that can influence them

Keyword Density


How often should you mention your keywords on your page? Learn about TF-IDF, keyword clustering and topical relevance

Keyword Cannibalization


If you are targeting the same search terms on multiple pages, you could suffer from keyword cannibalization

Header Tags


Header tags such as <h1> and <h2> are helpful for the structure of your content, and create an easy-to-follow hierarchy

Using Bullet Points


Using bullet points is a great way to break up blocks of text, and give your visitors the ability to quickly glance over your pages



Google maps and video clips are often embedded into web pages, but they can slow down the loading time

Page URL Structure


Learn about the best practices for page URL structures, as well as using either the physical or virtual silo structure

Internal Linking


Internal linking is often overlooked on many websites, but it's actually a very important on-page SEO factor

Bolding Keywords


If you want to highlight a specific word or phrase on your page, should you be using the bold <b> or strong <strong> tag?

Published Date


Published dates can be helpful for visitors to get an idea of when the page was published. But should you be modifying them?

Noindexing Pages


Most websites have pages that are unimportant for visitors. Should you be noindexing such pages on your website?



Learn about taxonomies and why they can be important to your on-page SEO efforts, as well as when to noindex them